Big Data, Congress, and the Rhetoric of Technology: Or, How to Industrialize Cyberspace

As new and developing technologies impact public private life, rhetoricians would be remiss to overlook the deliberative rhetorics that justify their development, implementation, use-value, impact. Using 2013 joint congressional hearing “Next Generation Computing Big Data Analytics” as an example, I argue justificatory about technology intersect with rhetoric from technology, obscuring information vital critical deliberation. demonstrate expert witnesses at this draw upon traditionally associated American industrialization. Doing so allows them articulate a resource situated metaphorical, landscape thus encourages treat it natural must exploited for betterment of nation. Ultimately, use dissuades analysis worth investigation its technical aspects. This raises troubling questions ability both veil guides what accepts ethical technology.